30 Bondex Trusted
Adrian Nikolov
Helping Brands Grow in the AI Era of SEO | 15+ Years Driving Search Success | VP of Search & Partner @ Onload
👤 About
Bio
I help SaaS, e-commerce, and agency owners grow by making search work harder for them. I’ve been in SEO for over 15 years—long enough to see every Google update, every “SEO is dead” headline, and every new tool promising to change the game. What I’ve learned? Search still works, but only if you mix...
Role
SEO Marketing Manager
🏢 Experience
Onload®
VP of Search
Aug 2025 - Present • 2 mo
As VP of Search at Onload Agency, I oversee the entire search strategy lifecycle for our global client portfolio, aligning organic growth initiatives with business goals and evolving digital behaviors. Key responsibilities: - Lead and define the SEO, AEO (Answer Engine Optimiza...
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MobiSystems, Inc.
Head of SEO & Content Marketing
May 2024 - Aug 2025 • 1 yr 3 mo
- Lead global SEO and content strategy for MobiSystems’ product suite, integrating AI-driven search (AEO/GEO), technical SEO, and entity-based content frameworks across web and mobile. - Drive omnichannel optimization initiatives across Reddit, Quora, LinkedIn, YouTube, and searc...
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Acronis
Senior SEO Manager
May 2022 - Apr 2024 • 1 yr 11 mo
- Applied the global SEO strategy for Acronis’ multi-product ecosystem, coordinating across content, dev, and marketing teams to drive organic growth in highly competitive B2B markets. - Owned all technical SEO initiatives, including site architecture, crawl optimization, Core We...
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Betting.com
Head of SEO
Feb 2021 - May 2022 • 1 yr 3 mo
Led SEO growth strategy for Betting.com, focusing on international scale across competitive iGaming markets. Developed and executed advanced organic acquisition frameworks, driving traffic growth and visibility improvements. - Built and managed SEO roadmap covering technical SEO...
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PhoneArena
Head of SEO
May 2020 - Jan 2021 • 8 mo
Led SEO strategy for PhoneArena, a global technology media platform with millions of monthly readers. Drove initiatives that expanded visibility, optimized content performance, and delivered sustainable organic growth in a highly competitive media landscape. - Designed and execu...
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Freelance
Freelance SEO Expert
Oct 2016 - May 2020 • 3 yrs 7 mo
- Led SEO strategy and execution for enterprise clients across finance, SaaS, and e-commerce, aligning efforts with complex business goals, technical constraints, and multi-channel marketing strategies. - Delivered in-depth audits covering crawlability, indexation, site architect...
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Fantastic Fantastic LTD
Search Engine Optimization Team Lead
Sep 2011 - Sep 2016 • 5 yrs
- Managing important SEO processes for the company and external clients - Developing and implementing SEO strategies - Strategic consulting and planning - Analysing and improving Conversion Rate - Improving colleagues' skills by implementing various trainings and tests - Evaluati...
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🎓 Education
Varna Free University
Bachelor • Psychology
Jun 2009 - Jul 2012 • 3 yrs 1 mo