
About the role
Overview
We are looking for a Senior Manager, Answer Engine Optimization (AEO) to define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments.
Skills
Candidate requirements
These are the minimum requirements a candidate must meet to be considered for this role.
- 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems.
- Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring.

Sr. Marketing Manager - AEO
Kraken is your bridge to the world of crypto.
Last updated 2025-12-18T23:01:04.477Z
Overview
We are looking for a Senior Manager, Answer Engine Optimization (AEO) to define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments.
Salary
Competitive Salary
Location
London, United Kingdom
OnsiteDepartment
Marketing
Level
Senior
Skills
Overview
We are looking for a Senior Manager, Answer Engine Optimization (AEO) to define and own Kraken’s strategy for discoverability across AI Overviews, chat assistants, knowledge panels, voice systems, and semantic search environments.
Skills
Candidate requirements
These are the minimum requirements a candidate must meet to be considered for this role.
- 7+ years in search, structured data, or technical growth roles, with deep understanding of AI-driven discovery ecosystems.
- Expertise in Answer Engine Optimization (AEO), Entity SEO, and Semantic Search — including schema markup, knowledge graph curation, and data structuring.
About Kraken
Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD.
Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services.
Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves audits.
In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces, recognizing how the platform offers one of the world's most compelling employment opportunities.
Risk Disclosure: https://k.xyz/3LO7ofe
Company score (5)
Most candidates are reviewed quickly