See what are your chances of getting this job! About the role
Overview
As the Lead Product Marketing Manager for Payward Services, you will own go-to-market strategy and execution for one of Kraken's highest-potential B2B growth areas, driving client acquisition and revenue through effective positioning and narratives.
Skills
Candidate requirements
These are the minimum requirements a candidate must meet to be considered for this role.
- 10+ years of product marketing experience in B2B fintech, financial infrastructure, or crypto, with demonstrated success marketing to institutional or enterprise clients.
- Proven track record owning GTM strategy for complex, multi-product B2B2C offerings — from positioning and messaging through launch execution and sales enablement.
Principal Product Marketing Manager - Payward Services
Kraken is your bridge to the world of crypto.
Last updated 2026-03-19T23:02:51.205Z
Overview
As the Lead Product Marketing Manager for Payward Services, you will own go-to-market strategy and execution for one of Kraken's highest-potential B2B growth areas, driving client acquisition and revenue through effective positioning and narratives.
Salary
$116,600 - $259,700
/yearLocation
United States
OnsiteDepartment
Product
Level
Senior
Skills
Overview
As the Lead Product Marketing Manager for Payward Services, you will own go-to-market strategy and execution for one of Kraken's highest-potential B2B growth areas, driving client acquisition and revenue through effective positioning and narratives.
Skills
Candidate requirements
These are the minimum requirements a candidate must meet to be considered for this role.
- 10+ years of product marketing experience in B2B fintech, financial infrastructure, or crypto, with demonstrated success marketing to institutional or enterprise clients.
- Proven track record owning GTM strategy for complex, multi-product B2B2C offerings — from positioning and messaging through launch execution and sales enablement.
About Kraken
Kraken is one of the world’s longest-standing and most secure crypto platforms. Our mission is to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. Globally, Kraken clients trade more than 200 digital assets and 6 different national currencies, including GBP, EUR, USD, CAD, CHF, and AUD.
Kraken was founded in 2011 and was one of the first platforms to offer spot trading with margin, parachain auctions, staking, regulated derivatives and index services.
Trusted by over 10 million individuals, traders and institutions around the world, Kraken offers professional 24/7/365 client support along with one of the fastest, most performant trading platforms available. Kraken has set the industry standard for transparency and client trust, and was the first crypto platform to conduct Proof of Reserves audits.
In 2024, Kraken ranked 12th in Newsweek's Global Top 100 list of Most Loved Workplaces, recognizing how the platform offers one of the world's most compelling employment opportunities.
Risk Disclosure: https://k.xyz/3LO7ofe
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