See what are your chances of getting this job! About the role
Overview
The Senior Manager, Customer Lifecycle & Loyalty will develop and manage the CRM strategy, focusing on customer retention and loyalty programs. Responsibilities include analyzing customer behavior, optimizing data-driven journeys, and executing omnichannel campaigns to enhance user engagement.
Skills
Candidate requirements
These are the minimum requirements a candidate must meet to be considered for this role.
- Must hold a bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- Minimum 2-5 years of progressive experience in CRM, Lifecycle Marketing, or Retention Marketing, with at least 1 year in a senior or leadership capacity.
Senior Manager, Customer Lifecycle & Loyalty
Start your crypto journey with Coins.ph 🚀
Last updated 2025-12-23T06:03:11.613Z
Overview
The Senior Manager, Customer Lifecycle & Loyalty will develop and manage the CRM strategy, focusing on customer retention and loyalty programs. Responsibilities include analyzing customer behavior, optimizing data-driven journeys, and executing omnichannel campaigns to enhance user engagement.
Salary
Competitive Salary
Location
Manila, Philippines
OnsiteDepartment
Marketing
Level
Senior
Skills
Overview
The Senior Manager, Customer Lifecycle & Loyalty will develop and manage the CRM strategy, focusing on customer retention and loyalty programs. Responsibilities include analyzing customer behavior, optimizing data-driven journeys, and executing omnichannel campaigns to enhance user engagement.
Skills
Candidate requirements
These are the minimum requirements a candidate must meet to be considered for this role.
- Must hold a bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- Minimum 2-5 years of progressive experience in CRM, Lifecycle Marketing, or Retention Marketing, with at least 1 year in a senior or leadership capacity.
About Coins.ph
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services.
We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more.
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